UllmannStorefront review
Bio, profile photo, pinned content, links. Can a stranger tell who you are and why they should care in five seconds?
Miami · Personal Brands · PR · Social · Influence
Be talked about. On purpose.
Personal brand development for founders, talent and public figures: positioning, press, content and reputation for people who lead the conversation instead of chasing it. Based in Miami. Working worldwide.
Free. No obligation. What's working, what isn't, and the three moves to make next.
Free Social Account Audit
What your feed says before you do.
Your accounts make the first pitch: to buyers, bookers, editors and fans. We read them the way they do, then tell you exactly what to change.
Content review
What reads human and on-brand, and what reads generic, dated or mass-produced.
Platform fit
Whether you're putting energy into the right places (we focus on Instagram, TikTok and X).
Face-of-brand check
How much of the brand is carried by a real face and a real voice.
Your top 3 moves
The three highest-leverage changes to make this week.
No deck. No 40-page report. Three moves, ranked. If we can take it further, we'll say how. Either way, the audit is yours.
Claim My Free AuditSubmit your handles
Your handles and one sentence about what you do.
We review your accounts
We read your profiles the way a buyer, booker or editor would.
You get your audit
Your top three moves, ranked.
Services
One agency. All the attention.
Positioning, press, content and partnerships under one roof, so your story, your reputation and your reach compound.
Personal Brand Development
Positioning, story and public image for founders, executives, talent and public figures. We settle what you stand for, then make every profile, photo, post and appearance say it.
- Positioning & point of view
- Signature story & talking points
- Photo, video & visual direction
- Content production in your voice
PR & Reputation
Earned media and reputation work for high-profile names: story angles, press materials, media pitching and the search results people see first.
- Story & angle development
- Press kits & media materials
- Media pitching & placements
- Reputation management
Social Media Strategy
Consulting for founders and brands that want organic momentum on Instagram, TikTok and X. Starts with a free account audit.
- Account audits
- Content pillars & formats
- Posting cadence & systems
- Founder-led content
Influencer Marketing & Management
Creator campaigns from casting to reporting, plus management for talent ready to monetize.
- Creator sourcing & outreach
- Campaign strategy & briefs
- Talent management
- Brand-deal negotiation
Business Development
Partnerships, collaborations and introductions that open new revenue, distribution and audiences.
- Brand partnerships & collabs
- Strategic introductions
- Go-to-market planning
- Event & activation strategy
Celeb-In-A-Box
Our high-ticket package: everything you need to become an overnight celebrity, from positioning and press to content and a public image, run by one team.
- Positioning & public image
- Press push & media kit
- Content & social overhaul
Selected work
Talent and brands we've marketed.
Marketing, talent and personal-brand work through Rhett Ullmann's companies and family agencies, Hashtag Board Co. and MELT.
Hashtag Board Co.
Waka Flocka Flame
Hashlife brand ambassador and collaboration, including a Hashlife × Waka meet & greet.
Hashtag Board Co.
Mac Miller
Talent partnership activation.
MELT
Nic Roldan
Personal-brand and marketing program for the U.S. polo star.
MELT
Echosmith
Artist marketing.
Echosmith photo: Justin Higuchi, CC BY 2.0, cropped and color-graded.
Done-For-You Packages
Done for you. Ready to run.
Four ways in. Each one fully produced by our team.
PR Package
Get known for what you actually know.
Who it's for: Founders, operators, athletes and artists with a real story and real expertise, but no time to pitch journalists, book podcasts or chase speaking slots.
- Positioning session: your story, angles and 3–5 topics you'll own
- Press kit / media kit: bios, talking points, fact sheet
- Earned media pitching to relevant outlets
- Podcast guest booking + speaker applications
- Founder-voice articles and op-eds
- Monthly report: pitches, responses, bookings, coverage
DFY Podcast
Your show. Our production. Your voice everywhere.
Who it's for: Founders and experts who want the trust and reach of a podcast without learning editing software, chasing guests or figuring out distribution.
- Show concept, format, name and positioning
- Cover art and trailer, directed by our team
- Full audio + video editing, show notes, publishing
- Short-form clips for Instagram, TikTok and X
- Monthly performance report
DFY Book
Your book. Your name. Without writing it yourself.
Who it's for: Founders, executives, athletes and artists who know they have a book in them but will never find six months to write it.
- Book strategy session: reader, purpose, central idea
- Recorded interview sessions in your own words
- Outline, chapter plan and manuscript in your voice
- Editing, proofreading, cover design and formatting
- Self-publishing setup: print + ebook
- Launch kit: announcement content, excerpts, press angles
Celeb-In-A-Box
Everything you need to become an overnight celebrity.
High-ticket · By application
Who it's for: Founders, talent, athletes and artists ready for a high-ticket, fully produced launch as a public figure, with the whole team already in place.
- Personal brand strategy and positioning
- Press push, media kit and EPK
- Social overhaul on Instagram, TikTok and X
- Photo, video and visual identity
- Ongoing content strategy + PR
- Optional: DFY Podcast, DFY Book, influencer & BD add-ons
Final scope for each package is confirmed on your strategy call.
Artist · Athlete · Entrepreneur
Why Ullmann Miami
Run by an operator, not a vendor.
ArtistAthleteEntrepreneur
Personal brand development is the core of the work: positioning, press, content and reputation for founders, talent and public figures.
Rhett Ullmann runs Ullmann Miami, a marketing and PR agency in Miami.
Face-first
The face of the brand is its strongest media asset. We put it at the center.
Reputation-first
Every post, pitch and appearance answers one question: does it make your name worth more?
Ownership-focused
Everything we make for you, you own.
FAQ
Straight answers.
Is the social account audit really free?
Yes. No cost and no obligation. If we think we can help further, we'll tell you how. If not, you still keep the audit.
What's in the audit?
A storefront review, a content review, a platform-fit check, a founder visibility check and your top 3 highest-leverage fixes, all in plain English.
Which platforms do you focus on?
Instagram, TikTok and X.
Do you guarantee press placements?
No. Anyone who guarantees earned media is either selling paid placements or lying. We guarantee the work: the strategy, the pitching and the follow-up.
Do you work with emerging talent?
Yes. If there's a real story and a point of view, we sharpen both and scale them.
What is personal brand development?
Deciding what you're known for, then making your profiles, press, content and appearances say it, every time. It's the work behind names that open doors before the meeting starts.
Who owns the work?
You do. Everything we make for you, you own.
Is Celeb-In-A-Box only for celebrities?
No. It's the high-ticket package for people ready to become one: everything you need to become an overnight celebrity, with the team, the system and the public image in place. Details at celebinabox.com.
Can I start smaller?
Yes. Start with the free audit or any single package and upgrade later.
Do you only work with Miami businesses?
We're based in Miami, but we work with founders, brands and talent wherever they are.
Start here
Your move. Start free.
We review your accounts, call the top three moves and, if it fits, map what comes next.
Book a call
Let's talk.
Tell us where you want your name to be a year from now. We'll come back with a time.